Which of the following activities is a function of marketing?
Provision of finance
Absorption of risk
Facilitation of exchange
Production of goods
Correct answer is A
No explanation has been provided for this answer.
An importance of marketing research is that it___________
Reduces the risk involved in decision making
Increases the cost of production
Increases the risk involve in decision making
Reduces the quality of products
Correct answer is A
No explanation has been provided for this answer.
Feedback obtained from marketing research on consumers' needs would be used to__________
Reduce production cost
Change product features
Improve sales force remuneration
Improve inventory control
Correct answer is B
No explanation has been provided for this answer.
The pricing approach that is based on what rival companies are charging is_________
Cost-oriented approach
Demand- oriented approach
Competitors- oriented approach
Value-oriented approach
Correct answer is C
No explanation has been provided for this answer.
Research
Planning
Concept
Forecasting
Correct answer is A
No explanation has been provided for this answer.