WAEC Marketing Past Questions & Answers - Page 50

246.

Which of the following food items is a primary product?

A.

Frozen fish

B.

Fresh fish

C.

Smoked fish

D.

Dry fish

Correct answer is B

No explanation has been provided for this answer.

247.

Advertising aimed only at giving facts about a product is____________

A.

Competitive advertising

B.

Persuasive advertising

C.

Informative advertising

D.

Direct advertising

Correct answer is C

No explanation has been provided for this answer.

248.

A short-term incentive used to encourage consumers to buy a product is_____________

A.

Advertising

B.

Persuasive advertising

C.

Sales promotion

D.

Publicity

Correct answer is C

No explanation has been provided for this answer.

249.

An advertising medium that practically demonstrates the use of a product is the_____________

A.

Television

B.

Magazine

C.

Newspaper

D.

Radio

Correct answer is A

No explanation has been provided for this answer.

250.

Which of the following factors is considered when determining the price of a product by a manufacturer?

A.

Quality of the goods

B.

After-sales services

C.

Stock turnover

D.

Channels of distribution

Correct answer is A

No explanation has been provided for this answer.