The set of controllable variable used to influence Consumers is__________
Promotional mix
Communication mix
Marketing mix
Product mix
Correct answer is C
No explanation has been provided for this answer.
A market where specialists are needed before purchase decision is made is___________
Consumer market
Industrial market
Reseller market
Commodity market
Correct answer is B
No explanation has been provided for this answer.
Tubers of yam offered by a farmer for sales is an example of a___________
Secondary product
Manufactured product
Primary product
Processed product
Correct answer is C
No explanation has been provided for this answer.
The need and ability to pay for a product is____________
Demand
Supply
Sales
Transaction
Correct answer is A
No explanation has been provided for this answer.
Sales promotion is_____________
Selling of goods to the consumers
Predicting quantity of goods to be demanded
Stimulating demand through short term incentives
Making goods / available to consumers
Correct answer is C
No explanation has been provided for this answer.