WAEC Marketing Past Questions & Answers - Page 48

236.

The component of product as a marketing mix element is_______

A.

Size

B.

Allowance

C.

Wholesaler

D.

Publicity

Correct answer is D

No explanation has been provided for this answer.

237.

Which of the following activities is performed in the warehouse?

A.

Stabilization of prices of goods

B.

Grading and sorting of goods

C.

Elimination of seasonal problems

D.

Pricing of goods

Correct answer is B

No explanation has been provided for this answer.

238.

The emphasis of marketing concept is to put__________

A.

consumers first.

B.

products first.

C.

consumers last.

D.

products last.

Correct answer is A

No explanation has been provided for this answer.

239.

The task of promoting and delivering goods and services to meet consumers' satisfaction is________

A.

production.

B.

marketing.

C.

communication.

D.

selling.

Correct answer is B

No explanation has been provided for this answer.

240.

A merchandiser is the individual who is responsible for the________

A.

security of goods in the retail store.

B.

quality control of goods produced.

C.

availability of products at the right position in the retail store.

D.

advertising of products on television.

Correct answer is C

No explanation has been provided for this answer.