Which of the following is not a factor influencing the choice of distribution channel?
Company goals and objectives
Brand of the product
Consumer consideration
Nature of the product
Correct answer is B
No explanation has been provided for this answer.
Which of these terms influences the buyer in a target market?
Marketing concept
Marketing mix
Marketing research
Marketing process
Correct answer is A
No explanation has been provided for this answer.
Penetration pricing.
Cost-plus pricing.
Competitive pricing.
Geographic pricing
Correct answer is D
No explanation has been provided for this answer.
A medium of advertising that has the advantage of mass audience is
Newspaper.
Bill board.
Radio
Magazine
Correct answer is A
No explanation has been provided for this answer.
A company's programme of "buy one product and get one Fee" is an example of_____
Advertising.
Personal selling.
Sales promotion.
Publicity.
Correct answer is C
No explanation has been provided for this answer.