Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

301.

An activity in marketing research process is_____

A.

Decision making

B.

Marketing testing

C.

Information gathering

D.

Product testing

Correct answer is C

No explanation has been provided for this answer.

302.

The form of non-personal communication whereby information about a company's product is transmitted and paid for through mass media is_____

A.

Personal selling

B.

Marketing

C.

Public relations

D.

Advertising

Correct answer is D

No explanation has been provided for this answer.

303.

Which of the following distribution channels is suitable for the sale of cosmetics?

A.

Producer + Consumer

B.

Producer +Wholesaler + Consumer

C.

Producer + Wholesaler + Retailer + Wholesaler

D.

Producer + Agent + Consumer

Correct answer is C

No explanation has been provided for this answer.

304.

The systematic design,collection,analysis and reporting of data for decision making is marketing_____

A.

Planning

B.

Strategy

C.

Audit

D.

Research

Correct answer is D

No explanation has been provided for this answer.

305.

The furniture purchased by a company for office use is an example of_____

A.

Convenience product

B.

Consumer product

C.

Shopping product

D.

Specialty product

Correct answer is C

No explanation has been provided for this answer.