Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

286.

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is_____

A.

Personal selling

B.

Prospecting

C.

Direct selling

D.

Merchandising

Correct answer is C

No explanation has been provided for this answer.

287.

Which of the following factors is not considered while locating a market outlet?

A.

Availability of facilities

B.

Economic trends

C.

Capital availability

D.

Sources of supply

Correct answer is B

No explanation has been provided for this answer.

288.

Branding in marketing means?

A.

Packing a product for sale

B.

Giving unique name to a product

C.

Using another company's name

D.

Classifying products into groups

Correct answer is B

No explanation has been provided for this answer.

289.

An arrangement whereby a company's name and trademark are used by a foreign company is____

A.

Licensing

B.

Franchising

C.

Joint venture

D.

Strategic alliance

Correct answer is A

No explanation has been provided for this answer.

290.

The platform where buyers and sellers are brought together to assist in the transfer of goods and services is_____

A.

Transportation

B.

Advertising

C.

Distribution

D.

Market

Correct answer is C

No explanation has been provided for this answer.