Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

271.

Which of the following is an attribute of marketing concept? Consumers

A.

are considered be always right

B.

Prefer quality products

C.

would buy cheap products

D.

prefer goods that are highly advertised

Correct answer is A

No explanation has been provided for this answer.

272.

An element in the marketing mix is____

A.

propaganda

B.

publicity

C.

product

D.

packaging

Correct answer is C

No explanation has been provided for this answer.

273.

The orientation that assumes that Consumers would only buy when persuaded with aggressive advertisement is_____

A.

selling concept

B.

product concept

C.

production concept

D.

marketing concept

Correct answer is A

No explanation has been provided for this answer.

274.

function of packaging is to____

A.

improve product's quality

B.

reduce competition

C.

protect the product

D.

prevent adulteration

Correct answer is B

No explanation has been provided for this answer.

275.

Which of the following entry modes in international marketing would be suitable for expensive projects?

A.

Direct investment

B.

Joint venture

C.

Exporting

D.

Franchising

Correct answer is B

No explanation has been provided for this answer.