Marketing Questions and Answers
Prepare for your Marketing exam with our growing list of marketing past questions and answers.
Prepare for your Marketing exam with our growing list of marketing past questions and answers.
Which of the following activities is a function of marketing?
Provision of finance
Absorption of risk
Facilitation of exchange
Production of goods
Correct answer is A
No explanation has been provided for this answer.
An importance of marketing research is that it___________
Reduces the risk involved in decision making
Increases the cost of production
Increases the risk involve in decision making
Reduces the quality of products
Correct answer is A
No explanation has been provided for this answer.
Feedback obtained from marketing research on consumers' needs would be used to__________
Reduce production cost
Change product features
Improve sales force remuneration
Improve inventory control
Correct answer is B
No explanation has been provided for this answer.
The pricing approach that is based on what rival companies are charging is_________
Cost-oriented approach
Demand- oriented approach
Competitors- oriented approach
Value-oriented approach
Correct answer is C
No explanation has been provided for this answer.
Research
Planning
Concept
Forecasting
Correct answer is A
No explanation has been provided for this answer.