Social Media Specialist Job at Morgan Consultancy Services

Morgan Consultancy Services is a specialist education, immigration, business and investment consulting firm located in the serene environment of Lekki Phase 1 in Nigeria’s capital city of Lagos.


Job Title:  Social Media Specialist

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Manage Social Media marketing campaigns and day-to-day activities including:
  • Create relevant content to reach the company’s ideal customers.
  • Create, update and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Develop and expand community and/or blogger outreach efforts.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
  • Design, create and manage promotions and Social ad campaigns.
  • Compile report for management showing results (ROI).
  • Send out correct and up to date newsletter to various target markets on a monthly basis.
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Send out monthly newsletter to appropriate target market.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

• BSc in Communications, Marketing, Business, New Media or Public Relations 
• Proven working experience in social media or related field
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Fluency in English
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of social networking sites and functions
• Knowledge of online marketing and good understanding of major marketing channels