Product Marketing Manager Vacancy at Google Nigeria, October 2011

---

Product Marketing Manager Vacancy at Google Nigeria, October 2011
This position is based in Lagos, Nigeria.
The area: Marketing, Product MarketingThe Product Marketing team partners with Engineering, Product Management, and the Sales organization to inform customers and the Sales team about new Google products and features. We conduct extensive market research to better understand and meet our users' needs. Working within our portfolio of consumer products (such as Search, Gmail, Maps, or Earth), we devise plans to make our users happier and increase the usefulness of our products. We use quantitative analysis and other research methods to improve the effectiveness of online marketing and better understand user behavior. Finally, Product Marketing works with our Ads product teams to communicate to advertisers and users how much value they gain from using Google products. As new advertising technologies are introduced to prospective customers, we develop messaging, collateral, events, and sales strategies to ensure their success.

The role: Product Marketing Manager, Nigeria

Our Challenge in Africa, is to bring more and more people online, and help create an important role for the Internet as part of everyday life.
The Head of Marketing for Nigeria is responsible for supporting Google's growth and revenue generating efforts in Nigeria through effective and results-focused marketing campaigns. Your responsibilities will include working with the country team, the PR team, engineering and product teams, and the rest of the EMEA marketing team to drive projects such as: defining and implementing country marketing plans and communications strategy; determining ROI on advertising expenditures; defining market research studies to gain knowledge about user attitudes and behavior; and developing collateral that optimally positions the strengths of our products.

Vacancy Responsibilities:

• Ensure the monitoring of consumer, industry and competitive behaviour and provide local market expertise to the Google team.
• Champion the needs of Nigeria in a fast-changing and dynamic international company and contribute proactively to the overall development of Google through ideas and creativity based in solid market and sector knowledge.
• Lead the development of Google's marketing plans for consumer, advertiser and publisher products in Nigeria, working closely with the Google product, sales and PR teams.
• Evaluate consumer marketing opportunities and initiate programmes to increase awareness of Google products through development of creative programmes, brand awareness campaigns and promotions.
• Drive the implementation of marketing campaigns including Direct marketing, affiliate marketing, online/offline advertising and promotions; local marketing communications materials including sales collateral, presentations, merchandise, print and online advertising, and email newsletters; Co-marketing, reseller and other third-party relationships; Ongoing retention programmes and manage advertiser and publisher communications; Cal market research.

Minimum Qualifications:

• Bachelor's degree. In lieu of degree, relevant skills or equivalent experience.
• Marketing experience in the Nigerian market.

Preferred Qualifications:

• International experience.
• Thorough knowledge of off/online advertising planning, tracking and reporting.
• Strong aptitude for determining the optimal way to position products in the market and understanding of the search, online advertising, or web publishing markets.
• Demonstrable experience in the internet, online services or media industries.
• A proven track record of increasing company revenue and awareness through well-executed marketing efforts.

How to apply
Click here to apply

---