Jobs at RusselSmith Group for a Marketing Specialist
RusselSmith is an ISO 9001:2008 certified asset integrity management
services company incorporated to serve the needs of the global oil and
gas exploration and production industry, using rope access technology as
our principal medium of access.
A career at RusselSmith offers you growth and a chance to make a
difference. Throughout our history, we have continued to help our
employees realize their dreams, whilst creating opportunities for them
to fulfill their personal and professional potential.
We are recruiting to fill the position of:
Job Title: Marketing Specialist
Job Reference Code: RS-SMD-005
Location: Nigeria
Job Type: Contractor
Functional Area: Technology
Summary of Functions
Marketing Strategies:
- Research, interview sources and stay current on
business/services, marketing development trends, digital marketing
concepts and tools, and activities for promoting internal/external
customer engagement.
- Ensure that marketing activities are coordinated in line with
the Company’s lead management plan, advertising plan and other
applicable marketing-related plans.
- Conduct competitive strategic analysis, consumer segmentation, and consumer insight development.
- Constantly review sales performance data and implement marketing strategies to generate leads
- Monitor lead generation figures and provide reports along with recommendations for improvement
- Define product and service strategies and road maps, and track progress made towards achieving set objectives.
- Develop content, collaborate on design and manage the production
and distribution of media releases, ads, brochures, newsletters, direct
mail, website updates, social media updates and other communications
materials for internal and external customers.
- Develop plans for advertising, promotions, public relations and corporate social responsibility initiatives.
- Plan, strategize and execute marketing campaigns, roadshows,
exhibitions and other activities to establish and maintain RusselSmith’s
brand presence in the market.
- Coordinate digital marketing efforts including social media
content management, email campaigns and online advertising and ensure
that resources are utilized properly and the target market is reached in
the most cost-effective manner.
- Monitor progress and performance of marketing campaigns and other marketing activities, and provide reports
Market Retention:
- Develop strategies to ensure that products and services are effectively positioned in the market
- Create, optimize, and constantly improve retention strategies to keep customers.
- Prepare and make presentations to various audiences to influence the loyalty and retention program.
- Identify sales opportunities while servicing customers.
- Research and identify gaps in service delivery, product/service weaknesses and recommend changes
- Develop an understanding of what is needed to create a great customer experience.
- Develop and create new campaigns and programs geared towards customer retention.
New Market Penetration:
- Research, analyze and recommend services in line with potential customer needs, market trends and new technologies.
- Generate and describe creative, results-focused marketing concepts to a diverse customer base.
- Coordinate and lead marketing events (presentations, training, exhibitions, demos, etc.)
Service Line Development:
- Contribute towards development and improvement of existing
service lines through research and analysis of service line performance
and marketing initiatives
- Generate reports that analyze profitable service lines that are in the industry.
- Research, test and assess potential service lines
Promotional Strategies & Campaigns:
- Plan and create marketing activities by working closely with the
sales department and transforming their ideas into promotional
campaigns which tie in with the Company’s overall marketing strategy.
- Use social media sites such as LinkedIn, Twitter, and Facebook
to promote and direct traffic to the organization and generate leads.
- Continuously measure and report on the effectiveness of
promotional strategies to determine which strategy works best for the
organization.
- Send promotions through various channels such as direct mail, as
inserts in newspapers, Internet advertisements, in-store displays,
product endorsements or other special events.
- Develop corporate gift items and other branded material for customer relationship management
Direct Marketing:
- Liaise with Key Stakeholders to ensure that they are fully
briefed and engaged in order to make sure that direct marketing campaign
objectives are met
- Ensure all communications and campaigns are compliant with
industry regulations and are aligned to treating customer friendly (TCF)
guidelines
- Identify and analyze the organization’s strengths and
weaknesses, and respond to opportunities and threats in the marketing
environment.
Integrated Marketing Communications:
- Create internal and external communications programs that
effectively describe and promote the organization and its services;
including graphics, videos, audio, brochures, company product or service
fact sheets, logos, or other promotional materials.
- Work independently and with other departments and staff in
planning and executing internal and external communications programs and
strategic planning.
- Manage external agencies and third parties to ensure successful delivery of marketing campaigns
- Ensure all communications are clear, fair and not misleading and
relevant regulations are followed e.g. data protection, Treating
Customers Fairly principles
- Gain awareness of data protection guidelines and internal data management procedures
- Departmental Reports: Generate the required weekly, monthly, quarterly, bi-annually and annually reports and presentations.
- Plan for and liaise with other Departments to prepare and
deliver presentations, training programs and other internal marketing
efforts which are geared towards employee engagement
- Proofread and maintain content on the company’s intranet, website and social media platforms.
- Act as a liaison and point person with Sales and Marketing management for marketing activities.
- Assist with a variety of Corporate Communications projects
including creation of presentations, light copywriting and
program/product promotions.
- Stay current with industry practices on marketing communications, and use the knowledge to impact communication tactics.
- Perform other duties as required or as assigned.
Years of Experience
Educational Qualification
- Bachelor's Degree in Marketing, Communication or Business Administration.
Skills Required:
- Excellent written and verbal communication skills.
- Strong computer skills with high level of proficiency in Microsoft Office (Word, Excel, Outlook and PowerPoint).
- Excellent interpersonal and business communication skills.
- Good presentation skills,
- Must possess analytical and problem-solving skills.
How to Apply
Interested and qualified candidates should:
Click here to apply online