Digital Marketing Officer Jobs at The Ideation Platform
The Ideation Platform is a 21st Century Enterprise Platform built upon a
passion to see organizations and businesses like yours, excel at what
they do and achieve set goals.
The Ideation Platform is a firm poised to help clients create value and
architect change through a unique spectrum of solutions and services.
We are recruiting to fill the position below:
Job Title: Digital Marketing Officer
Location: Lagos
Reports to: MD
Job Purpose
- To bring specialist digital marketing skills to develop and
implement a digital marketing plan aimed at raising the profile and
visibility of the Business for the appropriate audience.
- Meeting targets and reporting on them will be an important part of this role.
Main Responsibilities and Accountabilities
Carry out specific tasks to promote the business in the digital space as follows:
Increase Brand Visibility:
- Increase the number of visitors to the website using Search Engine Optimisation techniques and other proven methods.
- Widely promote the Company's range of Product, Services and Activities.
- Train and encourage other staff to promote the Company's brand online (by sharing information and photos about their work.)
- Build numbers of people following the company on Facebook,
Twitter and by email newsletters, as well as other social media
platforms and increase interactions/engagement.
- Work with other key stakeholders to create quality online
content and media in-line with the Company's overall objectives and
value proposition.
Targets and Reporting:
- Report on online activity using Google Analytics and other
available tools. Monitor additional business leads generated and
converted by the above activity.
Advisory:
- Through meetings and one on one interviews with key business
stakeholders continuously provide input from Digital Media perspectives
into business strategy, supporting the achievement of Business goals.
- Supply sufficient information to relevant Staff members to
enable effective budgetary control of specific areas of activity
related to Digital Marketing.
- Carry out other duties as requested by the line manager and sit on committees and internal meetings where appropriate.
- Provide regular information where necessary to assist with the
compilation of reports for Business Stakeholders and other departments
as required.
Skills & Qualifications
- Bachelors' degree / HND in any discipline.
- Experience with Online Lead Funnels (generation, nurturing, scoring and conversion);
- Experience in managing and designing PPC campaigns
- Experience with Web 2.0 and Social Networks (Blog, Twitter, LinkedIn, Google+, Facebook, YouTube)
- Familiarity with Microsoft Office (Word, PowerPoint, Excel)
- Familiarity with Adobe Creative Suite (Photoshop) or any other graphics design software
- Sensitivity to User Experience and Design.
- Experience with Email Marketing programs;
- Experience with SEO and SEM;
- Experience with Online Analytics (Google Analytics, Trends, Webmaster Tools, Website Optimizer, Keyword Tool, URL Builder)
Personal Qualities
Candidates need to be:
- A focused, self-motivated digital marketer with creative flair who will bring digital marketing strategies to life.
- A marketer passionate about all things digital that thrives on delivering exciting and show stopping campaigns and content.
- A highly effective individual who has an absolute eye for
detail and is focused on improving business performance through
exceptional campaign execution, reporting and evaluation
How to Apply
Interested and qualified candidates should forward their CV's to:
[email protected] or
[email protected]
Application Deadline 7th August, 2015.