Which of the following institutions is not a marketing intermediary?
Financial firms
Major distributors
Wholesalers
Retailers
Correct answer is A
Financial firms are not typically considered marketing intermediaries. Marketing intermediaries are organizations or entities that facilitate the distribution of products or services from the producer to the end consumer. They play a role in the distribution channel by connecting producers with consumers and ensuring that products reach their intended market. Major distributors, wholesalers, and retailers are all examples of marketing intermediaries as they are involved in the movement and sale of products. Financial firms, on the other hand, primarily deal with financial services such as banking, investment, or insurance, and do not have a direct role in the physical distribution of products.
