Public Relations Executive Duties & Responsibilities

The role and function of a Public Relations Executive includes the following duties and responsibilities:

  • Plan, implement and manage public relations strategies 
  • Organize and manage various Public Relations activities 
  • Measure performance of each activity and event
  • Work with marketing team to ensure match with the corporate brand
  • Arrange and coordinate interviews
  • Research and gather opportunities for sponsorships
  • Build and maintain relationships with journalists, influencres and politicians
  • Determine KPIs for PR
  • Measure and produce reports on PR KPIs and each PR campaign
  • use different channels to optimize campaign's reach and success 
  • Stay up to date with PR and industry trends and best practices

Note that this is not an exhaustive list of Public Relations Executive duties and responsibilities. Job functions for specific Public Relations Executive roles may vary, depending on the industry and type of employer.

Related

Public Relations Executive Job description

Public Relations Executive Salary in Nigeria

Public Relations Executive Interview questions

Public Relations Executive Cover letter

Public Relations Executive CV

Public Relations Executive Jobs in Nigeria

Similar job descriptions

Marketing Coordinator job description

Public Relations Specialist job description

SEO Manager job description

Sales and Marketing Manager job description

Content Creator job description

Media Planner job description

Digital Media Specialist job description

Product Marketing Manager job description

Technical Writer job description

Brand Ambassador job description

SEO Executive job description

Marketer job description

Copywriter job description

Content Marketing Manager job description

Marketing Growth Hacker job description

Digital Marketing Executive job description

Inbound Marketing Manager job description

Digital Marketing Director job description

Chief Marketing Officer (CMO) job description

Outreach and Partnerships Manager job description