Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

31.

Use the following information to answer this question

ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

A benefit the company would derive from advertising the product is

A.

increase in competition

B.

increase in market share

C.

decrease in tax liabilities

D.

decrease in production cost

Correct answer is B

A benefit that ABC Foods would derive from advertising its products is an increase in market share. Advertising plays a crucial role in raising awareness about a company's products or services and attracting customers. By effectively promoting their products through advertising, ABC Foods can reach a larger audience, create brand recognition, and generate interest and demand for their products. As a result, ABC Foods can potentially increase its market share by capturing a larger portion of the target market and competing more effectively against other companies in the industry.

32.

Use the following information to answer this question

ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

Which of the folloewing advertising media would be suitable for the company?

A.

Radio

B.

magazine

C.

Newspaper

D.

Television

Correct answer is A

Based on the information provided, a suitable advertising medium for ABC Foods, which is searching for a lower-cost option to advertise its products, would be radio. Radio advertising can be a cost-effective option compared to television, newspaper, or magazine advertising, as it generally requires lower production costs and offers more affordable airtime rates. Radio advertisements can reach a wide audience, especially during peak listening times, and are often used to target specific demographics or geographic areas. Considering the objective of lowering advertising costs, radio advertising can be a suitable choice for ABC Foods to promote its products effectively within a budget.

33.

A specialised facility used for the storage of fruits and vegetables is

A.

silo

B.

tank

C.

refrigerator

D.

barn

Correct answer is C

A specialized facility used for the storage of fruits and vegetables is a refrigerator. Refrigerators are commonly used in homes, supermarkets, and commercial establishments to maintain low temperatures and control humidity levels, which help to extend the shelf life of perishable items like fruits and vegetables. Refrigerators provide a controlled environment that slows down the ripening process and helps to preserve the freshness and quality of the stored produce.

34.

The need for an item backed by the ability to pay by a consumer is

A.

utility

B.

want

C.

demand

D.

exchange

Correct answer is C

Demand is an economic concept that relates to a consumer's desire to purchase goods and services and willingness to payt a specific price for them.

35.

Which of the following factors would influence a company's decision to change its production process?

A.

Demographic factor

B.

Social factor

C.

Political factor

D.

Technological factor

Correct answer is D

Technogical factors include production techniques, information and communication resources etc. These affect how an organisation operates, sells its products, interacts with, and gathers intelligence on customers, suppliers and competitors.