Content Manager Duties & Responsibilities

The role and function of a Content Manager includes the following duties and responsibilities:

  • Writing, editing and proofreading content.
  • Managing a content team consisting of writers, graphic designers, videographers, etc.
  • Formulating a cross-platform content strategy.
  • Brainstorm with team members to develop new ideas.
  • Build a following on social media.
  • Provide editorial, creative and technical support to team members.
  • Track web analytics to ascertain content engagement levels.
  • Manage content across all platforms, including email and social media.

Note that this is not an exhaustive list of Content Manager duties and responsibilities. Job functions for specific Content Manager roles may vary, depending on the industry and type of employer.

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