Responsibilities include and are not limited to:
- Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
- Help develop surveys to capture Market Research data.
- Analyze Marketing metrics to identify cause-effect relationships between Marketing actions and financial outcomes to increase profitability.
- Interpret data, formulate reports and make recommendations based on findings.
- Develop metrics and strategies to test and enhance performance.
- Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
- Collaborate with internal departments to prepare and present findings to clients.
- Provide ROI Analysis.
- Work on research projects that answer specific business questions.