Prepare for your Marketing exam with our growing list of marketing past questions and answers.
Marketing research studies are not undertaken in which of the following areas?
Media effectiveness
Product information
Market evaluation.
Quality Control.
Correct answer is D
No explanation has been provided for this answer.
A bank loan obtained by Chief lbrahim to start a business is an example of ____________
Internal source of fund
Personal source of fund.
Family source of fund.
External source of fund
Correct answer is B
No explanation has been provided for this answer.
A warehouse where dutiable goods are kept is a________
Cooperative warehouse.
Public warehouse.
Bonded warehouse.
Private warehouse.
Correct answer is C
No explanation has been provided for this answer.
A need that is sufficiently pressing to direct a consumer to seek satisfaction is____________
Motive
Fancy
Want
Requirement
Correct answer is C
No explanation has been provided for this answer.
A company that offers storage facility to a seller is___________
A marketing intermediary.
A market facilitator.
A buyer
A seller
Correct answer is B
No explanation has been provided for this answer.
Which of the following is not a stage in product development?
Idea generation
Concept development
Product differentiation.
Market analysis
Correct answer is C
No explanation has been provided for this answer.
Which of the following is a source of fund that a limited liability company will not pay back?
Debenture
Ordinary shares
Overdraft
Bank loans
Correct answer is B
No explanation has been provided for this answer.
A reason for granting cash discount is to___________
Minimize bookkeeping work.
Encourage prompt payment.
Encourage bulk buying.
Enable the buyer make more profit.
Correct answer is B
No explanation has been provided for this answer.
The stage in buyers decision process at which customer satisfaction occurs is____________
Need recognition.
Information search.
Evaluation of alternatives.
Post purchase behaviour
Correct answer is A
No explanation has been provided for this answer.
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